Do you ever wonder if there is an easier, more effective way to identify and reach the victims/survivors your agency serves? Join us for the Effective Management Series: Outreach and Marketing training to learn how to develop a marketing plan, conduct an analysis of your audience, and identify techniques to launch your outreach and marketing campaign. This training is developed for victim service professionals who provide direct services to victims of crime.


This training will be delivered online over the course of 3 weeks, beginning on October 29, 2018. Each week, except for the introductory week, will include a facilitated webinar, as well as supplemental readings, videos, and written assignments. You should plan to spend about an hour per week on these in addition to participating in the 75-minute webinar. CEUs will be awarded for those who complete all requirements.


This training is part of the NVAA Effective Management Series and, like all of OVC TTAC’s trainings, there is no cost to attend. Please Note: Space is limited. Apply today to reserve your seat.


HeadshotAnita Carpenter
Durango, Colorado

Anita Carpenter serves as an independent consultant and trainer for victim services. Previously, she served for 15 years as the CEO of the Indiana Coalition Against Sexual Assault, where she was responsible for grant writing, fundraising, public relations, public policy review, program development, event coordination, planning, evaluation, staff development, staff supervision, fiscal management, succession planning, and strategic planning. She served as an instructor for the 10-week online blended training National Victim Assistance Academy Leadership Institute. She has served on three U.S. Department of Defense task forces addressing sexual violence and sexual harassment in the military. She is a member of the Indiana National Guard Sexual Assault Review Board, the RAINN Advisory Council, the National Violence Against Women Advisory Council on Military Issues and Faith-Based Issues, the Domestic Violence Prevention and Treatment Council (as a Governor appointee), and the Indiana Sexual Assault Certification and Victim Advocacy Board. She earned an M.A. in Sociology.


HeadshotVirginia Pérez-Ortega
Albuquerque, New Mexico

Virginia Pérez-Ortega works as the violence prevention co-director at Enlace Comunitario, an organization in central New Mexico working to eliminate domestic violence in the Latino immigrant community and promote healthy families. Ms. Pérez-Ortega’s experience includes training, facilitation, and coordination of victim advocacy-related projects and events. She is an experienced English-Spanish translator and interpreter, media campaign coordinator, community event planner, and community organizer. She was a victims’ rights advocate at the statewide New Mexico Victims’ Rights Project. She was the project coordinator for the New Mexico Coalition Against Domestic Violence, coordinating, managing, and implementing all aspects of the New Mexico Rural Promotora community engagement project. Ms. Pérez-Ortega was also instrumental in establishing the Limited English Proficiency Accessibility Project, which addresses language access issues in the State of New Mexico. She served as a subject matter expert and spokesperson in the creation of public awareness campaigns targeting Latinos in the United States. Ms. Pérez-Ortega is an immigrant from Mexico, and she has developed a passion for advocating on behalf of immigrant victims of domestic violence. Ms. Pérez-Ortega earned associate’s degrees in Human Resources Administration and Business Graphics and Communications, and she is pursuing a B.A. in Community Development from Universidad Abierta y a Distancia de Mexico.


*OVC TTAC’s instructors have no vested interest in any product, instrument, device or materials that may be used in this training.

Dates and Time

All webinars are conducted on Thursdays from 11:30 a.m.–12:45 p.m. (eastern time).

Introductory Week: Introduction to Marketing, October 29–November 2 (no webinar this week).

Week 1: Identifying Your Marketing Goals and Target Audience, November 5–9, webinar on November 8.

Week 2: Finalizing a Marketing Plan and Measuring Your Efforts, November 12–16, webinar on November 15.

For more information about this training, please email nvaa@ovcttac.org.

OVC's Training and Technical Assistance Center (OVC TTAC) provides training to support professional development, enhance services to the community, and expand outreach to underserved victims of crime.

OJP Logologo OVC Logologo OVC TTAC Logo

OVC shares your mission and has a wide range of resources to help you accomplish it. Visit the National Criminal Justice Reference Service online to register for services or to find out more.

If you no longer want to receive periodic email notifications from OVC TTAC, please send an email to unsubscribe.