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Outreach and Marketing

Do you ever wonder if there is an easier, more effective way to identify and reach the victims/survivors your agency serves? In this training, you will learn how to develop a marketing plan, conduct an analysis of your audience, and identify techniques to launch your outreach and marketing campaign.

Audience: This training is developed for victim service professionals who provide direct services to victims of crime and who are responsible for developing outreach and marketing for their organizations.

Introductory Week: Introduction To Marketing

  • Week 1: Identifying Your Marketing Goals and Target Audience
    • Identify your target audience(s) for marketing campaigns.
    • Identify your organization's marketing goals.
    • Identify the best way to reach your audience(s).
    • Describe why and how to use Plain Language.
    • Explain the importance of using inclusive and sensitive messaging.
  • Week 2: Finalizing a Marketing Plan and Measuring Your Efforts
    • Identify key components of a marketing plan.
    • Describe how to evaluate and measure your efforts.
    • Explain the importance of "messengers" to your organization's marketing efforts.