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Outreach and Marketing

Continuing Education Unit (CEU) will be offered for this training.

Do you ever wonder if there is an easier, more effective way to identify and reach the victims/survivors your agency serves? In this training you will learn how to develop a marketing plan, conduct an analysis of your audience, and identify techniques to launch your outreach and marketing campaigns.

Audience: This training is designed for staff in victim-serving organizations who are responsible for outreach and marketing.

Introductory Week: Introduction to Marketing

  • Week 1: Identifying and Reaching your Target Audience
    • Explain how to conduct a target market analysis.
    • Identify ways to reach your target audience.
    • Discuss the importance of using plain language.
    • Describe ways to make sure your efforts are sensitive and inclusive.
  • Week 2: Finalizing a Marketing Plan and Measuring Efforts
    • Describe what is included in a marketing plan.
    • Explain how to complete the components of a marketing plan.
    • Identify which messengers to use in your organization's marketing efforts.
    • Discuss the importance of evaluating and measuring marketing efforts.