Continuing Education Unit (CEU) will be offered for this training.

Do you ever wonder if there is an easier, more effective way to identify and reach the victims/survivors your agency serves? In this training you will learn how to develop a marketing plan, conduct an analysis of your audience, and identify techniques to launch your outreach and marketing campaigns.

Audience: This training is designed for staff in victim-serving organizations who are responsible for outreach and marketing.

Introductory Week: Introduction to Marketing

• Week 1: Identifying and Reaching your Target Audience
  • Explain how to conduct a target market analysis.
  • Identify ways to reach your target audience.
  • Discuss the importance of using plain language.
  • Describe ways to make sure your efforts are sensitive and inclusive.
• Week 2: Finalizing a Marketing Plan and Measuring Efforts
  • Describe what is included in a marketing plan.
  • Explain how to complete the components of a marketing plan.
  • Identify which messengers to use in your organization's marketing efforts.
  • Discuss the importance of evaluating and measuring marketing efforts.