Continuing Education Unit (CEU) will be offered for this training.

Strategic planning is a process to help you determine where your organization is and where it wants to be in the future. Strategic planning can help you answer how your nonprofit organization advances its mission and how you engage staff and the board to identify measurable goals and priorities. In this training we will review the strategic planning process so you will be prepared to create and implement your organization's strategic plan.

Audience: This training is designed for those in leadership roles who are responsible for setting the organization's direction.

Introductory Week: Introduction to Strategic Planning

• Week 1: Prepare and Assess
  • Describe the steps of the strategic planning process.
  • Explain how to prepare for the strategic planning process.
  • Assess whether an organization is ready to initiate the strategic planning process.
  • Explain how to conduct a SWOT analysis.
  • Determine sources of data for assessing your organization.
• Week 2: Create
  • Describe the common elements of a strategic plan.
  • Develop guiding statements.
  • Develop clear goals and objectives.
  • Identify strategies for setting priorities based on the list of goals and objectives.
  • Discuss the process of writing a strategic plan.
• Week 3: Implement and Communicate
  • Explain why an action plan is important.
  • Describe how to develop an action plan.
  • Explain the importance of communicating and marketing a strategic plan.
  • Discuss how to identify client and stakeholder needs.
  • Explain how to develop a simple communication plan.