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Program Evaluation

.9 Continuing Education Unit (CEU) will be offered for this training.

Most people know that program evaluation is important, yet some are intimidated at the thought of actually conducting an evaluation. It is important to be able to measure effectiveness and other indicators of performance in your program to help with fundraising and demonstrating the need for services. This training will give you the practical skills to conduct an evaluation and take some of the fear out of the process!

Audience: This training is intended for those who work in a victim service organization that is or will be conducting a program evaluation.

Introductory Week: What is Program Evaluation?

  • Week 1: Foundations for Program Evaluation
    • Explain the differences between research and evaluation.
    • List barriers and opportunities of program evaluation.
    • Examine evaluation myths and why organizations don't evaluate their programs.
    • Discuss a culture of evaluation that recognizes the value of performing evaluations.
    • Identify the three primary types of program evaluation.
    • Outline the steps in the program evaluation process.
    • Explain evaluation ethics and collecting data from specific groups.
    • Review the Program Evaluation Plan document.
  • Week 2: Preparing for Program Evaluation: Developing a Program Evaluation Plan
    • Identify the three primary types of program evaluation.
    • Examine logic models and their basic components.
    • Discuss the importance of keeping a program evaluation focused.
    • Explain how to determine the right questions to ask in a program evaluation.
    • Assess internal capacity, external resources, existing data, and key stakeholders.
    • Write SMART objectives using the ABCD&E model.
    • Identify the key components of an evaluation plan and evaluation work plan.
  • Week 3: Implementing the Program Evaluation: Focus on Data Collection
    • Identify data collection steps.
    • Determine what data are already being collected.
    • Determine appropriate evaluation designs and limitations.
    • Discuss the different types of sampling.
    • Discuss the differences between qualitative, quantitative, and mixed-method data collection.
    • Discuss the benefits and drawbacks of different data collection approaches and when to use them.
    • Describe the process for designing the most common data collection tools.
    • Identify key considerations for data quality.
  • Week 4: Analyzing Evaluation Data and Using It To Develop Your Program's Story
    • Discuss the importance of analyzing and making sense of the evaluation data.
    • Examine quantitative and qualitative data analysis basics.
    • Describe the importance of writing for your audience when writing reports.
    • Identify techniques to present your evaluation data and tell a compelling story.
    • Identify ways to use the results of the evaluation.
    • Discuss ways to incorporate the results into an action plan with a timeline.
    • Discuss trends in program evaluation, such as using videos and data visualization to display information.